Zoe Amar
Zoe Amar is widely regarded as one of the charity sector’s leading digital and AI experts. She founded digital agency and social enterprise Zoe Amar Digital in 2013, helping charities transform inclusively through digital and AI. Their clients have included Sense, the Royal College of Surgeons and CALM.
Zoe shapes sector wide approaches to digital and AI transformation. She founded the annual Charity Digital Skills Report, tracking how charities across the UK are using digital and AI since 2017. She has developed frameworks including the AI Checklist for Charity Trustees and Leaders, and is Founder and Chair of The Charity Digital Code of Practice. She co-founded the Social CEOs awards to celebrate digital leadership in the sector. She also co-chairs The Charity AI Taskforce, where she is working alongside funders and charities to shape a collective, ethical approach to AI. Zoe writes for writing for Third Sector about charities and digital issues.
Zoe brings sixteen years’ experience as a charity trustee to her work. She currently sits on the board of Charity Digital Trust. Previously, she was on the Board Audit and Risk Sub-Committee at the Samaritans as their digital expert. Before founding Zoe Amar Digital she worked for 5 years as part of the leadership team at a national charity which advised nonprofits about technology. She is the winner of an Inspiring Communicator award from Charitycomms and was voted one of the 25 most influential charity leaders by Charity Times. She was also awarded the Changemaker of the Year prize at The Pros Awards.
Zoe is also the co-host of podcast Starts at the Top, which shares the stories of leaders who are leading differently today so they can prepare for the world of tomorrow.

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