77% Lower Attrition. 85% Less Admin. How BDA and Bluelight rebuilt Member Trust
- | Tech-Driven Change
Behind the Metrics: The messy, measurable journey to CRM success. In this session, the British Dietetic Association and Bluelight share how they turned a high-risk, complaint-heavy CRM into a stable, integrated platform that now drives measurable improvements in retention, efficiency, confidence and trust. Expect an honest account of what truly went wrong before, how integrations were handled (and why they’re often misunderstood), and the cultural shifts that made success possible. Join BDA’s COO, Louise Pritchard, and Bluelight’s MD, Marios Chrysanthou, for a grounded, practical session full of lessons for anyone navigating CRM change - or cleaning up after it.
