Audience First: Turning Disconnected Data into Personalised Experiences with Marketing Technology

In today’s fast-moving digital landscape, audience engagement isn’t just about having the right tools, it’s about using them in the right way.

Join experts from Save the Children, St Paul’s Cathedral, and Manifesto as they explore the real-world challenges of becoming truly audience and data-driven.

Together, they’ll show how marketing technology can turn disconnected data into personalised, scalable experiences that drive deeper engagement and lasting impact.

From building a single customer view and consolidating systems, to embedding user-centric cultures and advancing martech maturity in a tough climate, this cross-sector panel will share honest lessons and practical ideas for unlocking value through unified data and marketing technology.

Whether your goal is to improve engagement, boost retention, optimise ROI, or unlock growth with the tools you already have, or those you're exploring, this session will leave you with inspiration, insight and clear actions to move forward.

Because when it comes to impact, it’s not just the tech, it’s what you do with it.