From noise to knowledge: creating a real world data strategy

In an age where data is everywhere but insights can be hard to find, how can non-profits cut through the noise and use data to drive real-world impact?

Join Jenny Peat, Director of Income Generation at Phyllis Tuckwell, as she shares how their charity is using data strategically to inform fundraising, improve services, and support sustainable growth. Whether you're just starting your data journey or looking to refine your approach, this session offers grounded, experience-based advice on using data to do more, reach further, and fundraise smarter.

Learning outcomes:

• Hear practical ways to build a data strategy that works in the real world, not just on paper.
• Learn how to move beyond spreadsheets and dashboards to uncover what really matters.
• Discover how to align data with mission delivery and create a culture of insight-led decision-making.