Membership Transformed: Delivering Strategic Impact with AI and Next-Gen CRM and Digital

Join smartimpact’s Adam Richardson and Steve Sydee as they share what it really takes to turn AI, CRM and digital ambition into measurable impact. This isn’t just a vision talk — it’s vision but also a delivery plan for great ROI based on many recent projects including Adam’s previous role as GM at the Fire Industry Association. Based on first-hand experience working with membership bodies, trade unions, and charities, we’ll show how integrated platforms and realistic roadmaps create genuine transformation and impressive growth.

Expect practical insights, not just principles: what works, where AI adds value (and where it doesn’t), and how joined-up CRM and CMS can boost engagement, reduce admin, and unlock data-led decision-making. You’ll leave with a clear, structured plan for delivery — grounded in real projects and real results.